We Craft and Bring to People Exceptional Physical Products That Delight and Enhance Well-Being

We focus on well-being related fields that we are personally passionate about and have first-hand experience

We then combine data and human intuition to identify unmet needs

We match unmet needs with product concepts developed by combining internal ideation and testing with a global search for product raw materials and components

We test, obsess over details, and don't settle until we have a product prototype poised to be either first-in-class or best-in-class in the marketplace

We focus our efforts on developing timeless products protected by intellectual property rights

We think long-term and build franchises of related products; sometimes we start building the franchise with a humble product chosen to provide an entry point to the field we wish to enter